What is Search Engine Optimization (SEO)? Quick Guide to SEO
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) – One of the best ways to increase your website traffic is through Search Engine Optimization (SEO). To do that first you need to know how search engines work. Today there are over 130 million websites on the internet. Most of us rely on search engines to find search for what we want. There are lots of search engines out there.
About 83% of people worldwide use Google. When you search for something on Google or any other search engines you get back a results page. Google uses algorithms that offer relevant results on the top of the page. Over 94% of people who use Google or any other search engine only click on the top three results on the first page. This is why optimizing your website for search engines by SEO is so important. When people search for something on a search engine and see your website if its relevant to their search term they’re gonna click and visit your page. These are the people that are looking for exactly what you offer. They’re most likely to convert into your customer or a subscriber.
A website position in search results is determined by PageRank. Every website on the internet has a ranking for a particular search term or a keyword. Search engines look at the keywords on your website and then rank your site relevance based on the number of quality backlinks. Backlinks determine how much Google trusts your site relevance. The search results you see are called Organic Search Results or Natural Search Results. The search results you see on top of Organic Search Results are called Paid Search or Ads.
Search engines find and crawl pages based on the On-Page SEO and the Off-Page SEO. In the On-Page SEO, you add keywords that are relevant to your site. In Off-Page SEO you work to create backlinks to your website using social media, blog posts, and discussions. Everyone relies on search engines to find anything and SEO is the most effective way to increase your website traffic. Google Search Engine Optimization Starter Guide.
Optimize your pages Metadata with descriptive page titles, descriptive text links in the body of your webpage. Try to keep your Metadata more informative and descriptive as possible. Another SEO tip is to structure and organize your web pages by topics. Search engines also rank your site based on the topic headers and alt text for images that help them to describe the site. Read our Youtube SEO Strategy Guide for 2019.